Our family of coaches
ben stroud - Head Coach & Owner
CYQ Exercise referral specialist, L3 Advanced gym instructor and PT, NVQ L4 IV qualification (Active IQ), NVQ L3 A1 Assessor certification, Pure Kettlebell instructor (and many more)
Ben has over 21 years experience in the fitness industry, both competing and coaching in different environments. Starting with being a PTI in the military and then becoming a Physical education officer in the prison service.
My passion is coaching beginners and international athletes with equal passion and dedication. He is thriving in the challenge of building an amazing facility with an amazing team of coaches and staff that compliment his core values.
Having been competing and winning national fitness competitions he is now coaching others to do the same. Specialising in injury rehab, weight management and taking people from every level and accomplishing their goals in a healthy and long sustaining way. With over 25 qualifications in the fitness industry, you’re in safe hands
Mark Fraser - Coach
Level 3 Personal Trainer, Level 2 Gym Instructor, Crossfit Level 2
Mark Fraser has been strength training since competing in national karate championships as a teenager about 21 years ago.
Due to an obsession with quality movement and a love of the technical elements of training, he took a level 2 gym instructor certificate and also the BAWLA leaders course back in 2002 but continued working in care until 2007.
Whilst taking the diploma in adult nursing he came across crossfit and was instantly hooked. After studying everything online he travelled to crossfit London (the only box in the country at that time) and did the I course, that wasn't enough so he ended up travelling to Belgium for the level one cert, in the process becoming the first certified crossfit trainer in Kent and started 'The Sunday Sinbin' crossfit class which ran weekly for around a year.
Mark has an absolute passion for getting the best possible movement from all athletes, a dubious sense of humour and a magnificent beard.
Kirsty Oliver - Coach
Degree in Physical Education & Sports Science, Crossfit level 1, level 3 Personal Trainer, Level 2 Gym Instructor, Level 2 British Gymnastics.
Kirsty has been involved in sport from the age of 4 years old where she attended gymnastics for 10 years. Throughout her schooling years she was introduced to athletics where she represented the county in competitions.
As a child her passion was in sport and she fought for a career in the industry's Kirsty attended university to then go on and teach Physical Education in schools around Kent.
Kirsty found her love for Crossfit in 2014 and through her hard work, determination and commitment to the sport she went on to earn her place in one of the biggest competitions in crossfit. Falling in love with crossfit Kirsty is now a full time coach at Whitecliffs crossfit where she dedicates her time to children and adults in order to achieve their desired goals.
Steve Horne - Coach
CrossFit level 1 coach, level 2 gym instructor, BWLA level 1 coach , treatment of sport injury level 1.
Steve Horne has been involved in sport for over 20 years ever since serving in The Parachute Regiment at a young age and being a keen runner over long distance. Steve left the army to become a Physical education officer in the prison service gaining numerous qualifications in the world of sport.
Moving on from the prison service Steve is now a PE teacher in a small secondary school in Folkestone Kent. A strong family man who is married to kirsty and have two boys aged 7 and 18. In the future Steve wants to take his CF level 2 qualification, and as he enters the master age category he would like to compete.
Ryan Brotherston - Coach
I came to White Cliffs Crossfit after searching for something enhance my training and fitness in a martial art Wing-Chun. After a few sessions i got hooked on the intensity and the detail of correction of movement during the workouts. Eventually i started participating in competitions and pushing myself to be better. I began coaching as i believe in the benefits of functional fitness. I found the scaling of functional fitness a great program for all ages and abilities. I believe training should be fun. Coaching enables me help a large population learn to be better than yesterday and leave a footprint on this earth.
My favourite aspect of coaching is motivating athletes and empowering them to maximize their potential and helping them to grow and blossom the way they were meant to. I believe that, as an athlete, you are limited as to how many people you can inspire, but as a coach you can have the domino effect. I view White Cliffs Crossfit as an adult playground with the goal being to enhance the quality of your life. My goal is to get individuals move correctly and even become better crossfitter than me.
Rachel Hill - Trainee Coach
Trainee/Apprentice Crossfit Coach, Sport and Exercise Science BSc, Level 1 Football Coach & Level 2 Fitness Instructor
I've been competing in Crossfit for just over a year and have a real passion for Fitness. I thrive in helping others unleash their true potential and thrive on providing Crossfit and Fitness as an outlet to those who seek it.
I am a firm believer that with commitment, hard work and faith; success will come big or small. I am working hard to fulfill my dreams of getting to the Crossfit Games Regionals and be amongst the fittest athletes in Europe. Under the watchful eye of the experienced coaching team at White Cliffs Crossfit; I'm training to become to the best possible coach and athlete I can be. This facility is forever growing; as is the Crossfit industry and I'm looking forward to growing with it.
Macey Bean - Kid's Gymnastics Assistant Coach
Level 1 Sports Leadership
I have been training at White Cliffs Crossfit for just over a year and it is one of the best decisions I've ever made. With a great amount of support and encouragement from the WCCF team, I am learning to better myself as an athlete both physically and mentally.
I particularly enjoy helping to implement good habits for kids with the fitness classes and watching them succeed in a variety of ways. For me it is vital that every child reaches their full potential and leaves the session feeling proud of what they have accomplished.
My goal is to progress in my coaching as well as my training and complete my Crossfit Level 1 Award. Crossfit is not just a simple hobby, it is a community full of the most supportive people and one that I am proud to be a part of.
Our Monthly Membership is £65
To visit for one session is £8
Couples memberships with a discount are also available on request. Enquire for further details.
established in 2012
White Cliffs CrossFit has been open since August 2012 by Ben Stroud. Starting with minimal kit and maximum passion it has been built up to be, undoubtably, one of the best equipped facilities in the UK. With fundamentals in passionate and evolving coaching and previous success in national fitness competitions, WCCF has been built with professionalism and dedication. WCCF has taken athletes to international competition and helped people achieve fitness levels that were previously not thought of.
White Cliffs CrossFit now has the largest training space in kent.
White Cliffs Crossfit has more female members than male.
In 5 years has recorded over 100,000 hours of member training.
WCCF philosophy is to be an all welcoming and progressive strength and conditioning facility suitable for absolutely everyone. Its principle aim is to be the premier CrossFit facility in the south east. Premier coaching, facility, equipment, community and results.
It is a 3500 sq ft facility located in the heart of dover with ample parking. Fully fitted thick rubber flooring, 30 olympic bars, 4000kgs of bumper plates, competition kettlebells, medicine balls, rowers, ski ergs, 3 rigs, rope climbs, sleds plus much much more, WCCF is more than equipped for anyone to achieve their goals.